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Bousheyeh Chocolate, founded in 1980 by Abdelhadi Group, is a leading chocolate brand founded in Amman, Jordan.
The uplifting Bousheyeh Chocolate branding concept aims to create a visual identity that speaks to the heart of the brand's history.
Arabic letter dots are employed as versatile branding elements. They come together to create diverse patterns, forming a visual language that resonates with both the brand's cultural roots and its contemporary evolution.
Royal Navy and Vintage Gold take center stage in the color palette. Royal Navy conveys a sense of regality, while Vintage Gold adds a touch of timeless luxury. Together, these colors not only evoke a sense of tradition but also highlight Bousheyeh's enduring presence in the chocolate industry.
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