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​RazBakes began its journey during the COVID-19 crisis in 2020, aiming to bring joy during uncertain times by pursuing the creation of the perfect cookie. They shared boxes of delightful treats accompanied by heartfelt notes on Instagram, inviting friends to pick up these delicious offerings. This small gesture quickly grew into a community of cookie enthusiasts, leading to an influx of orders and a loyal customer base.
The brand's identity features a classic serif typeface, a customized variable font that transitions seamlessly from charming to mouthwatering, applied throughout the RazBakes experience. The distinctive RazBakes emblem was integrated into the new identity to enhance its unique presence. Customer feedback, often describing the cookies as "heavenly" and "heavenly good," served as the foundation for the RazBakes concept.
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